Monday, February 8, 2010

Online vs Physical Shopping

Online shopping is one of the fast developing concepts nowadays. The past few years has witnessed rapid growth in the number of online stores. But like every other thing even the online shopping has its own pros & cons.


One of the most important benefits of online shopping is the convenience as the consumers can shop from their home or office computer & all they need is internet connection and off course the plastic money! This also saves a lot of time as compared to physical shopping and people can use it for research purpose which will aid in their selection of goods. This is also an additional benefit when it comes to shopping online, that the consumers can go through a lot of research and comparison available online which helps them to zero down on one product which fits their requirements. Also there is no restriction of boundaries when it comes to online shopping as opposed to physical shopping where one has the restrictions.

However, for those who find it entertaining to go to the shop & look through the racks to pick the desired product, online shopping might not be a preferable option. Also, people are apprehensive when it comes to online shopping because of security concerns such as misuse of personal information, credit card related issues etc. But how safe is it to hand over your credit card to the person behind the billing desk at a department store? Even that person can note down confidential information such as CVV number!

Instead of not opting for online shopping for such security reasons if one takes some precautions while choosing a trustworthy website, I believe there is a lot on offer when it comes to internet shopping!


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Things that can ensure safety while shopping online

The online shopping concept was first implemented by Michael Aldrich of Redifon Computers in the UK in 1979, selling systems in the UK which was followed by the B2B Online Shopping in 1981, B2C Home Shopping in 1984, and Worldwide Online Shopping in 1992. Online shopping has come a long way, thanks to the benefits it offers to the consumers such as convenience to shop from home/office, time saving, no restriction of boundaries etc. However, there is still a lot of apprehension about internet shopping because of the security reasons.

There are a number of simple things which if followed by the user, can ensure a safe online shopping experience. One of the most important things is to use well known and secure sites for shopping. One can check with the department of consumer affairs to see if a particular site is not recommended.

Usually, an online company that states privacy statements, product information, conditions of purchase, testimonials, reviews etc. can be considered as safe sites for shopping. When it comes to security issues related to credit card, in most countries, the credit card is limited to a certain amount to minimize the possibility of unauthorized use. Also one can make use of the single use credit card, which will expire immediately after their use so a potential hacker cannot retrieve any funds from you!

Choosing different passwords than the ones used for email accounts, making sure you review the business' return, refund, and shipping and handling policies etc. would ensure that you don’t miss out on the benefits of online shopping because of the security concerns!

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